Before 1998 Built the 4th largest automotive studio in the Midwest.
Sold the studio in ’99 or there about. Spent a year and a half on my motorcycle touring thru 18 or so states. I got hired as an outside consultant to Ford Motor Company. Then, helped a guy start an advertising agency to produce all of the Ford catalogs. Started another company during the same time and did all the web, multimedia photography work for Ford. That whole gig lasted 3 years or so. Then I decided to get back into the photo biz as an owner again. That was a BIG mistake. Don’t ever believe them if they say you can go back as an owner. Got out of the photo studio owner racket…for the last time.
Went to work as an Senior Account Executive at a photo,CGI and retouching studio. One year later I decided that it was time to change sides of the fence and go to work at an agency where I have spent the last 3 years as Chief Development Officer. The good news? They didn’t have a single automotive client or for that matter a client in the State of Michigan. The bad news? They were all retail clients consisting of some of the largest furniture chains in America. The really good news? I had the opportunity to do some cutting-edge work and learned an amazing amount of new skills.
Whew…got all that?
Which brings us to today… I’ve now been on all 3 sides of the fence, client, agency, and supplier. I’m still not sure which side I like better. All this leaves me thinking. I need to decide what it is exactly I want to do when I grow up. On the other hand, I have had an awful lot of fun and I really like this advertising and marketing sandbox.
Why grow up?